Mostly Metrics founder CJ Gustafson explains why finance is more than numbers for early-stage startups and how it becomes a crucial foundation for sustainable growth.
Insights & expertise
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Advisor agreement template
A free template for startup founders to use to get help from an advisor. Advisors are critical to a startup's success and provide crucial support to founders.
Documents & legal templates
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Communicating the value of ESOPs to employees
A how-to guide for communicating the value of ESOPs to employees, including communication recommendations and a financial model template.
Over the last 5 years, Australia has been one of the most capital-efficient producers of unicorn tech companies in the world.
Industry trends & analysis
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A founder's guide to exit planning
it planning typically gets put on the back burner until it isn’t–and then a mad scramble ensues. Here's how to avoid the last minute scramble.
Guides & how-to’s
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Metrics Matter: Burn Multiple
The Burn Multiple assesses the efficiency of a startup's growth. It's an all-encompassing metric: actions across every function impact your burn multiple.
Metrics like CAC payback and the LTV / CAC ratio help you understand how your startup acquires users and what their behaviour looks like in the longer term.
What are DAOs? How do DAOs work? If you're looking for a meaningful way to participate in communities of your interest, DAOs may be the solution for you.
Industry trends & analysis
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The real challenges isn't starting up – It's scaling up
Tactics to help your startup avoid hitting a wall to breakthrough the noise and achieve real scale.
Industry trends & analysis
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Field notes: Engineering efficient growth
Discover how the shift from growth at all costs to capital efficiency is reshaping the software industry.