Metrics like CAC payback and the LTV / CAC ratio help you understand how your startup acquires users and what their behaviour looks like in the longer term.
The Burn Multiple assesses the efficiency of a startup's growth. It's an all-encompassing metric: actions across every function impact your burn multiple.
Mostly Metrics founder CJ Gustafson explains why finance is more than numbers for early-stage startups and how it becomes a crucial foundation for sustainable growth.
Insights & expertise
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Renaming your startup to make your brand work as hard as your product
Sally Metelerkamp, Founder and CEO of Lived, shares her practice advice for how to rename and rebrand your startup.
Insights & expertise
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A founder's guide to exit planning
it planning typically gets put on the back burner until it isn’t–and then a mad scramble ensues. Here's how to avoid the last minute scramble.
Guides & how-to’s
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Capital efficiency–it's in our DNA
Over the last 5 years, Australia has been one of the most capital-efficient producers of unicorn tech companies in the world.
Industry trends & analysis
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Advisor agreement template
A free template for startup founders to use to get help from an advisor. Advisors are critical to a startup's success and provide crucial support to founders.
Documents & legal templates
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Field notes: Engineering efficient growth
Discover how the shift from growth at all costs to capital efficiency is reshaping the software industry.
The real challenges isn't starting up – It's scaling up
Tactics to help your startup avoid hitting a wall to breakthrough the noise and achieve real scale.
Industry trends & analysis
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The case for DAOs
What are DAOs? How do DAOs work? If you're looking for a meaningful way to participate in communities of your interest, DAOs may be the solution for you.
Industry trends & analysis
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From ideas to icons: A reflection on the last ten years of ANZ tech
In 2021, tech contributed $167bn to Australia’s GDP and employed 860k people, making it our third-largest industry. So, how did we get here?